Fisher-Price Ipad Apptivity Seat, Newborn-to-Toddler

Fisher-Price Ipad Apptivity Seat, Newborn-to-Toddler

It’s a grow-with-me seat for baby that’s soothing, entertaining, and has a touch of technology, too. For newborns, it’s a deep, comfy seat that reclines to three different positions and has a soft head support. The removable toy bar adjusts to three different positions and puts dangling activity toys always within reach. It also has a large, 7″ x 5″ mirror to reflect baby’s smiling face and promote facial recognition and a sense of self as baby develops. If you insert and lock your iPad into the mirror’s case, the visual display provides another way to stimulate and engage baby while protecting your device from baby’s sticky fingers and preventing unintentional navigating to other apps . Download free apps for your iPad created especially for use with this product under the guidance of child development experts. Apps for the youngest baby feature soft, soothing sounds and nature scenes, black-and-white images and high-contrast patterns that help develop eye-tracking skills. As baby gets older, age-appropriate apps introduce letters, numbers and more through sing-along songs, sounds and friendly characters. Visual content in the apps times out after 10-12 minutes, ending on the home screen, to help you keep track of how long your child is viewing the interactive media. Activity toys are fun on their own and are also interactive with the apps, prompting fun sight and sound surprises for baby. Toy bar with iPad holder removes completely when you want a traditional seat. Three-point restraint for safety. Seat pad and head support remove for machine washing. Durable case for all generations of iPad, excluding iPad mini. iPad device not included. Visit the Fisher-Price Apps page on their website for helpful tips on viewing media with your child, and info on how games, apps and videos can extend the benefits of play.

Main features

  • Adjustable, removable toy bar with bat-at toys and large, 7-inch mirror
  • Option to insert iPad (not included) into the mirror’s case
  • Download free apps for this product, created with child development experts
  • Apps time out after 10-12 minutes for limited viewing
  • Reclining seat adjusts to three positions – stays comfy for infants to toddlers

Verified reviews


Perfect for those parents that aren’t the idiots other reviewers are sure we are.

I hate to be a hypocrite, as all of the negative reviews written by people on here that don’t own this do nothing to benefit potential buyers, but since I did just order this I would like to at least say why until it arrives.Please, download the Fisher Price apps meant to be used with this. They basically draw black and white images extremely slowly on the screen. Touching it pops up little pictures on the screen. They play classical music. Please tell me how this is different from looking at the pages in a book? As another reviewer stated, it helps them track things which actually help their eyes. I can also turn on the camera and it will be like they are using the real mirror toy I have as well. And maybe they can even Facetime/Skype to interact with their long distance Grandparents.I can assure you I’m not going to park my baby in this and turn on a movie. Instead of ordering the rainforest bouncer with moving lights and monkeys, I’ve decided to order a place they can recline and be entertained for a few minutes, after the tummy time, after reading to them, after singing to them, etc. It’s just another tool and I’m excited for it. I don’t expect it to educate my child but I also do not feel it will harm it. You cause just as much “damage” with screen time from having a tv on in the same room as your child and I’m positive none of you negative reviewers are guilty of THAT.Please feel free to educate yourself on vision development:[…][…]

Lara Palos Park, IL

Bad idea

This product is absolutely absurd. Kids don’t need to be "plugged in" from this early of an age, let their little minds learn to be creative for goodness sakes! Furthermore, the AAP recommends that children under the age of 2 have absolutely no screen time, but Fisher-Price thinks they know better? I can see this being handy for a parent to "face time" with their little one when they aren’t home. Or as a mirror of sorts for baby to watch themselves, but anything else is uncalled for, in my ever-so-humble-opinion.

Gwen Mountain View, HI

I love this seat!

This is my favorite baby item we’ve ever purchased. Whenever my little one is pestering me with his wanting to eat or get attention, I simply strap him in, prop a bottle of formula in his mouth, and fill up the snack tray with gerber cheesy poofs. I turn on Sesame Street, and I can eat pie in bed all day! With the money this has saved me in daycare costs alone, it’s already paid for itself!

Ofelia Loco Hills, NM

SHAME on Fisher-Price and Amazon

Shame on Fisher-Price for ever creating this monstrosity and shame on Amazon for not only selling it but featuring it in a lightning deal! It is bad enough that infants are exposed to constant digital screens (tv, phones, computers, etc) but to intentionally put that large of a monitor that close to their face is indescribably stupid! As a parent of a newborn I worry enough with the limited tv exposure she receives (from across the room) since it is recommended that there should not be any screen time under the age of two since even if it is in the background it can lead to language development problems.

Cora Bethel, MO

Worst thing you could do to your baby

This is going to be viewed as "educational" by parents and it is anything but. To put a small baby or toddler in front of a screen and walk away is horrendous. It flies in the face of all research done by pediatricians about passive screen time, babies’ ability to understand 2D vs. reality, and babies’ need to interact with humans. Fisher-Price is profiting off of this shamefully. They MUST know that it is bad for babies, yet they put it on the market to make money. Parents will see it being sold and assume it’s innocuous, which is not true. I’m so upset even thinking of this product being out there and available, and I’m picturing all the babies strapped into it with confusing blinking overstimulating lights flashing in their faces. The next generation will have far worse than ADHD and a lack of ability to communicate with other people than even kids today. So sad to see Fisher Price selling this.For those who want to know a better way:Read Dr. Sears books about babies and toddlersLook into babywearing (getting things done while giving your child what he needs, rather than strapping him to a contraption so you can do chores)Read up on gentle parenting, evolutionary parenting, or attachment parentingRead the APA guidelines regarding screen timeDon’t placate your baby with TV or iPads- actively engage by talking, reading books, looking at pictures, etc.

Madeleine Syracuse, NE


This seat is amazing! I am really regretting my choice to have my toddler be screen-free for the first couple of years of his life – this would have been so much easier and also would have been super stimulating for my baby. I’m sure the educational apps are so much more educational than real life experiences, such as human interaction and learning to play with actual toys. Why did this have to just come out?!

Terra Vinson, OK

Clever way for Child Services to smoke out the bad parents

I get what’s going on here. Brilliant partnership between state depts of children’s services, Amazon, and Fisher-Price to identify dangerously bad parenting before it goes too far. You buy this, you get a visit to your door. That’s a use of technology I can get behind.

Ofelia Killen, AL


Ummmm no. Just no. You can already stick your kid in the bouncy seat and let em watch tv. Now you don’t even need a tv. An ipad will do just fine.

Alfreda Oglesby, TX