Ju-Ju-Be B.F.F. Convertible Diaper Bag, Black/Silver

Ju-Ju-Be B.F.F. Convertible Diaper Bag, Black/Silver

The Ju-Ju-Be B.F.F. Convertible Diaper Bag provides multiple carrying and storage options to help you stay ultra-organized. Just like your B.F.F., this machine washable backpack is something you cannot live without! Designed with convenience and comfort in mind, this versatile bag can be carried using its top handle, over-the-shoulder strap or backpack straps. The memory foam straps have textured fabric underneath to prevent the bag from slipping off your shoulder. Keep organized and sane, while never sacrificing looking good! The bag’s lining is protected with Agion natural antimicrobial treatment, which inhibits and reduces the growth of odor-causing bacteria, mold and mildew. The outer fabric is treated with Teflon fabric protector, so you can repel stains and keep it clean. The front “mommy” zippered pocket is large enough for smartphones, wallets, keys attach to the key fob stretch cord, and other personal items. Inside organization includes (4) gusseted pockets, (3) zippered pockets and lots of wide open space! The main zippered pocket is large enough for diapers, wipes, extra clothes and other items. The back pocket is designed with crumb drains to keep this area clean, is large enough to store your child’s books, and includs a super cushy matching memory foam changing pad. Bottle pockets are located on either side of the bag and come insulated with Thinsulate by 3M to keep your items hot or cold. The black fabric is accented by silver colored hardware, including luggage feet to keep the bottom of your bag clean when you set it down. With the B.F.F. Diaper Bag, you can choose to wear it as a backpack or messenger style – it’s your choice. Whichever you choose, the B.F.F. has your back, just like every B.F.F. should! The Ju-Ju-Be B.F.F. Convertible Diaper Bag comes with a 90-day limited warranty that protects against manufacturing defects.

Main features

  • 100% Nylon
  • Imported
  • Multiple carrying and storage options to keep you ultra organized
  • Includes a memory foam changing pad
  • (3) exterior pockets, (7) interior pockets and an attached stretch key fob
  • Exterior bottle pockets come insulated with Thinsulate by 3M to keep your items hot or cold
  • Comes with a 90-day limited warranty against manufacturing defects

Verified reviews


flawed as a backpack

It is a good ju ju be bag. I am coming from owning three ju ju be bags: packabe, between, and BFF. I also own many other diaper backpacks. This is a good messenger bag and is as good as the ju ju be video describes except: The bag is flawed as a backpack. The bag will pull away from you on the top, while the bottom of the bag pokes at your spine. Because of that, the bag looks stupid and sagging in the backpack mode. I realized this is a design flaw. If ju ju be positions the top set of rings(where the backpack straps hook onto) further up/higher up, it will alleviate this problem somewhat. If you watched the ju ju be video, the demonstrator has to hold both straps with both hands to prevent the bag from sagging down. I called ju ju be about this. They said this is the first run of the BFF bags so we are the testers. They will let the design team know.Otherwise a very good messenger bag. It’s not too big or too small and has tons of pockets.I am thinking about taking this bag to a tayler and has it altered by repositioning the top rings as high as possible. But that is going to cost extra $ for an expensive bag already!

Earline Bickleton, WA

100th Review … Love it 100%!

I AGONIZED whether to get the BFF or Be Prepared. I ended up getting both and returning the Be Prepared. Here’s the deal ladies. The BFF is a little smaller than you think, and the Be Prepared is a little bigger than you think. So you have to make a choice — do you want a super cute bag that you’ll want to take with you everywhere and is not a pain to lug around, but you’ll be forced to pack a tiny bit lighter than you might like? OR do you want a bag where you can throw in your every whim, but it’ll be heavy and look a little awkward as a messenger bag. I ultimately decided that if I got the Be Prepared, I’d probably end up wanting to leave it in the car or throw just what I need into the stroller, thus defeating the whole purpose of having everything you could possibly need with you. So I went with the BFF and I have to say I am so happy! My husband even likes it. Some of my favorite features are the handle on top, the strap (it stays put!) and the changing pad – it’s not too bulky – just right. At first I wasn’t a huge fan of the prints but now I’m loving my “fun bag” and embracing the crazineses of it (I have royal envy). The neon green inside doesn’t even bother me. Now if you have multiples or cloth diapers, you will want to go with the Be Prepared .. just make sure you have a nice hubby who will carry it for you. (And get his input on the print!) 🙂 I hope this was helpful. I read every review/video on the planet about these bags.

Kirsten Elwell, MI

It’s like a mini Be Prepared!

This is a nice high quality bag but it is so heavy! And it really doesn’t hold all that much. I’ve been using a skip hop versa but ordered this hoping for a bigger more functional bag. We’ll see. I’m expecting baby two in February’s and will have two under two! I do have a be prepared..and love the quality of ju ju be products. Not sure if the bff is a keeper for me though.

Reba White Plains, NY

I love all the pockets! Easy to clean too!

Jujube is top notch if you like lots of pockets. They have thought of every single thing you’d need to organize when it comes to your diaper bag, and this one fits everything you’d need for a day or one night trip for your little one. The inside is easy to wipe down and its relatively light to carry around. This is one of the largest diaper bags in their lineup and can be used as a messanger or backpack.The outside isn’t as attractive as other bags that don’t even look like diaper bags. You may considerPetunia Pickle Bottom **NEW Spring 13** Boxy Backpack-Breakfast in Berkshireif you don’t mind spending a little big more for something a little more attractive.If you’re looking for more advice on baby gear, check out AllMomsArePerfect.com for down to earth suggestions on what you need and what you can live without. It’s also got get information on preparing for the hospital delivery and what to expect during recovery, and how to get sleep postpartum.

Melisa Alderson, OK

Overall pretty pleased

I purchased this bag back in January 2011 and it’s now December 2011. When I received it, it was beautiful and great, loved it to pieces. After several months of use, the handle on the top split on the side, which looks pretty lame considering how much I spent on this bag. This particular print was less stain-resistant on the whitish areas than I had hoped and shows dark sploches that I have no idea where they came from. I did wash the bag in the washing machine, but had to use some gentle soap and water (I used Charlie’s soap–what I use for my cloth diapers) and a toothbrush to work on the really dark spots. All along the seams on the bottom are now stained pretty dark and that did not come off; however, most of the gross splotches on the main bag did come off. Overall I was really pleased with how this cleaned up. I wouldn’t think that I’m rougher with my bags than I should be, so the staining and handle splitting was disappointing.Everybody complains about the backpack feature and in my opinion, I could care less! I wear this as a backpack and yes, it does gape a little at the top, but I really don’t care. I don’t know what those folks are stuffing in their bags because there is now way this would be a “strain,” IMHO. This bag was smaller than I thought it would be, but it does hold quite a bit for its smaller size. I cloth diaper my baby, so I really needed a lot of room.LOVE the hardware and would never buy a bag without it. LOVE the print. LOVE the handle on the top. I know several people with other JJB bags w/out handles on the top and they’re pretty jealous. I use the handle ALL THE TIME. LOVE the mommy pocket. The side pouches really do keep things pretty cool too! LOVE that!Overall I would spend the money for this bag again because it’s definitely worth it. With my first baby I had a cheap-o ($50!) Carter’s diaperbag that didn’t last even through one baby. If you’re debating–YES–just spend the money for a good one and don’t waste it on a “cheap” one. Baby #3 is on his or her way and I feel very confident that this bag is going to last through another kiddo.

Tina Haigler, NE

Awesome Diaper Bag

I love this diaper bag! For months I stubbornly believed that any diaper bag would do, so was using a basic, cheap bag for months. I finally got sick of not being able to find things and decided to look for a new bag. I love this bag and it has made life so much easier. We ordered the cobalt blossoms print, which came with the newer style backpack straps, so it works well as a backpack (straps connect at the top of the bag, just below the handle). The print is very cute, and I receive a lot of compliments. Sometimes the white does get a little dirty, but with the bag being machine washable it has not been an issue. Here is a basic overview of my thoughts on the bag:Pros:- Mommy pocket has lots of room and pockets. 1 zippered pocket, 2 open pockets, sunglasses holder, key holder. I can fit 2 packs of gum, a small kleenex box, my full sized wallet, keys, cell phone (galaxy nexus), granola bar, few personal items.- zippered front pocket holds my small sony camera and flip camcorder. It is a soft pocket that keeps things protected- Main compartment has 4 open pockets (2 on each side, 2 at the back), and 3 zippered pockets (1 at the front, 2 at the back behind the open pockets), plus the clear pockets for pictures. Currently I have the nursing cover, 4 size 2 diapers, 2 burp cloths, 1 8-oz bottle of formula, 2 bibs, a 9-month onesie, a package of disposable dirty diaper bags (those dog-poop-like bags to hold dirty diapers), 4 small toys, and a snack container in the main compartment. I still have some extra room and can fit in a itzy-ritzy snack happens bag filled with a gerber NUK baby bowl (covered), spoon and banana.- 2 insulated side pockets. I usually have a bottle on one side and a sippy cup on the other- back pocket – holds the changing pad, wipe holder, disposable changing pad. I can fit more if I don’t mind the pocket bulging out.- Easy to carry, fits in the basket of my chicco stroller with room to spare.Cons:- Insulated side pockets are a little tight – I need 2 hands to get the sippy cup in. Kind of annoying, but probably better than the cup falling out.- Changing pad is small – about 12″ wide by 21″ long. It is nice and padded, but if I try to change my wiggly 7 month old on it, chances are his butt is no where near it. I usually end up putting a disposable changing pad down, and using the ju ju be changing pad as a pillow.

Kayla Belhaven, NC

What a waste of money

Based on other peoples’ reviews, I thought this would be the best diaper bag. I loved the fact that it’s not too girly (so my husband could use it too) and that it had the option of using the backpack straps or a tote strap. I also liked that the straps come off so i don’t need to use all if i don’t want to.However, when i started using this bag for my newborn, i was immediately disappointed. The bag is pretty small. It doesn’t even hold the basics for a newborn unless you really squeeze them in (bottle and formula dispenser, change of outfit, diapers/wipes/ointment, and a few toys), and now that my son is older, i also need to keep snacks and his sippy cup and those things definitely don’t fit. I now need to carry this diaper bag AND another bag for his food/drinks. It’s definitely overkill.But the worst part is that just the other day (my son is 9 months old), i picked up the bag and noticed a large (about an inch or two long) tear in the bag where the backpack strap attaches to it.I paid over $160 for a diaper bag – I expected it to hold up for more than 9 months!I checked out the jujube website but they don’t exchange bags after 90 days so i guess i’m stuck :-/What a waste of money (even if it didn’t tear)

Lorena Ferndale, NY

Great idea, very cute – smaller than you think

I just want to say i have researched all of the diaper bags out there and really wanted a BFF. The Jujube products are impossible to research thoroughly, because they can only be found in VERY FEW STORES. I only found a BFF, a Be Prepared and a Be Quick in a local Buy Buy Baby store. Other than that, this brand is nowhere to be found in the DC area. Can you believe that!!?? That is why Amazon is so awesome. Anyway, i saw this bag at the store and new immediately it was way too small for me. Buy I loved how pretty it was, how it was a backpack, gusseted opening, light colored on the inside so you can see EVERYTHING. No dark hole of a bag some bags are, with things buried on the bottom. Sadly, I left the store empty handed still in search of a diaper bag, because it was too small.I ordered the skip hop pewter dots bag and it was so gorgeous, i loved it. But i had to return it on amazon (i love amazon), because it was AGAIN just too small.But I finally settled on a Vera Bradley Miller bag. I am a full-time working mommy and i need the bag primarily to bring to and from daycare. I have a 8 month old and a 2.5 yr old, so i need my diaper bag to carry lots of stuff. The Miller is extremely light (all cotton) and BIG, so I can just throw in my formula dispenser, bottles, diapers, change of clothes, sipply cups and lunch.Needless to say, after having my first son 2.5 yrs ago, I’ve always still wanted a bff. I knew it was too small, but i just love it. So why can’t i have it? I bought one from a local private sale. I got it for $50. I used it yesterday to go to a kid’s birthday party. I packed it with diapers for both kids, wipes, 2 changes of clothes, 2 glass bottles, formula dispenser, my keys, wallet, a sippy cup of water, sunscreen, 3 teething toys for the little one, and a wet bag for messy clothes (if needed). It was pretty much full. It was a bit heavy, it started hurting my back after about 10 minutes so i put it down when we got to the party. It was nice to finally get to use my dream diaper bag. But it just proved again that it’s just too small. It would never be able to hold what the Vera Bradley Miller bag holds everyday for daycare. I’m just glad I didn’t spend $165 for it. I will say I think it would be the perfect bag for someone with a newborn. It would fit perfectly all of the newborn stuff (small onesies, little socks, little toys, pacifiers, burp clothes, diapers, etc. But once the second baby comes and you have a toddler (one baby, one toddler), you might want the Be Prepared (the big Jujube bag). The reason i didn’t buy that one is a lot of people have said that it is heavy. I don’t know that my back could take it.For more information on the BFF, look for videos on youtube. There are 100’s of videos on the bag itself, reviews, how to pack it, what it can hold, etc. But these women seem to be expert packers, they take their time to fill every nook and cranny of the bag, so it appears to hold tons of stuff. But I don’t have time to expertly pack my bag every morning. I need to be able to throw everything in and go, a loose fit, no cramming every nook and cranny. That’s what I love about the Miller bag. It’s very big, but I DON”T HAVE TO FILL IT TO THE BRIM. It’s light and roomy and and wide so I can see everything in there. I never fill it all the way up. But if daycare sends home an art project, toy, cake, etc, i can just put it in the diaper bag, plenty of room. That’s my 2 cents ! Or shall I say 20 cents? LOL. Hope this review helped!!

Carlene Westchester, IL

LOVE this bag.

I didn’t want to love this bag. I wanted to find it just OK to validate my hesitation at the cost…. I’ve never spent that much money on a purse or bag, but I really liked the look of it and I had gift cards so it made my out of pocket expense much much less than the price tag so I went for it.I. LOVE. THIS. DIAPER BAG,Without having the obnoxiously huge duffle-bag look, this thing can hold a ton. The interior being lighter fabric makes it easier to see what’s in there while fishing hings out one-handed with a baby on your hip. We cloth diaper so the space is an absolute must. I love how easy it is to keep organized as well, the pocket placement just all makes sense. Even at full price, it’s worth it. In fact, I just might buy another to have more prints.

Fannie De Soto, IA

BFF in Licorice Twirl

By far one of THE best diaper bags I’ve ever used. It has tons of internal organization surrounding a large open area in the main compartment. It’s easily accessible with the gusseted sides making getting things in and out while in/on the stroller a breeze. It’s very comfortable in backpack mode (I’m 5’2″ so this might vary by height). It’s extremely sturdy and super easy to clean/keep clean. The front “mommy” pocket is perfect for mom’s needs such as her wallet, a few cosmetics and other odds & ends. Definitely would recommend this bag to a first time mom or mother of two (in my case).

Jaime Moxee, WA

This one has all the features!

I originally bought a Skip Hop Duo because it was recommended by Baby Bargains – and quickly fell out of love with it. The stroller clips I thought were so nifty just threw off the center of gravity and tipped over my stroller. When I put the bag over my shoulder, it would slip off – which is so frustrating when your hands are full with your baby. In addition, every time I went to throw it over my shoulder cross body style and then picked up my baby – things would drop out of it one-by-one (especially on the airplane: Argh!) because it didn’t have a full secure closure. In addition, I felt like I was digging to the bottom of the bag to find the items I needed. Functionality is essential to me – and this wasn’t cutting it.This started my search for the perfect diaper bag. This one has it all:- It can be grabbed by the handle or over the shoulder when rushing off – or backpack style when carrying your little one. This one won’t slip off. :)- great bottle holders on the sides- mommy pocket for your essentials- fully closes so items don’t fall out- horizontal so you can easily see all items in the bag- coated material that easily wipes clean AND entire bag is machine washable!What I’d change:- even though I got the version with the improved backpack straps, I find that one of the straps keeps slipping off my shoulder because the straps are set pretty wide apart at the top. This may be because I’ve got a pretty small frame – but something to consider. As a result, this is NOT the primary way I carry it.- I do wish the changing pad had wings (like the skip hop changing clutch)The pros far outweigh cons though and I am very happy I purchased this one. No buyer’s remorse here!Ju-Ju-Be B.F.F. Diaper Bag, Black Cherry TwirlJu-Ju-Be B.F.F. Diaper Bags, Safari Stripes

Abigail Republic, KS

Perfect- just missing backpack straps

I purchased this used (or out of box maybe) and got it for $40 less than retail price. It’s in pretty perfect condition, except that it is missing the backpack straps. It would’ve been nice to know that those were missing– it didn’t say anything about that in the description. But I can apparently buy them for about $20, so I still came out saving $20 and am happy with the purchase. The bag itself is a bit smaller than I expected– smaller than the Petunia Pickle Bottom Boxy Backpack bag, but I really like the treatments on it. I think it will last a long time.

Kate Hanover, CT

Definitely recommend, despite one or two flaws…

My husband and I had originally purchased a diaper bag from a retailer near us, and it was very basic. One large pocket, and a bottle pocket. It basically worked as a storage bag for the car, nothing more. We definitely needed something to travel with, that we could strap onto the stroller and go. I loved the look of the Ju-Ju-Be BFF, but we were hesitant to purchase such an expensive diaper bag, but caved after reading all the positive reviews.PROS:-It’s a very sturdy bag. I love the luggage feet on the bottom and how waterproof it is.-The mommy pocket is a decent size. There is enough room to fit a wallet, my cell phone and a few odds and ends like pens, chapstick and nail clippers and hand sanitizer. I don’t use the sunglass part, I feel like once its zipped closed it’d be so snug they’d break if I knocked the bag on something. It is nice to not have to bring a purse anywhere though.-The inside of the main pocket is a good size. We have an 8 month old, and it fits enough disposable diapers to last an all day outing, plenty of changes of clothes, bottles, on-the-go formula packets and a few toys.-I really like the number of pockets in the main pocket and mommy pocket, it really helps with organization. It’s sucha relief that everything has a place and I don’t need to rummage around to find anything.- We bought the bag in black/silver and it hardly looks like a diaper bag. My husband isn’t embarrassed to carry it around. It’ll also make a great traveling bag in the future for kids soccer games or a general travel bag. I definitely think it’ll last that long.CONS:-The changing pad is nice and cushion-y, but a little small in my opinion. It used to fit my entire baby, but at 8 months it fits the back of his head to his butt, so he’ll have outgrown it here shorty.-One of the biggest cons for me is the outside “insulated” bottle pockets. We put boiling hot water in a large baby bottle with a travel cap, but after 2 hours its room temperature water. We bought a coffee thermos for trips to keep the water hot, which has worked out well, but for our longer trips (5+ hours) we bought a large Thermos which has been a lifesaver. I just wish the “insulated bottle pockets” kept a bottle warm.-We used the backpack straps once, but they weren’t the comfiest considering it’s what you’d use for a longer period of time. We just throw it over our stroller handle and go.We are actually expecting another addition to the family, so we’ll have to upgrade our diaper bag again. The BFF is a good size for one child, but any more than that and I think it’s just too stuffed. We are looking at the Ju-Ju-Be Be Prepared. I’d definitely recommend the BFF though, especially for a breastfeeding mom, where you don’t need hot water on the go! A good diaper bag makes a ton of difference!

Francisca Livingston, TX

Love this bag!

I’m a new mommy and also a bag-aholic. I love bags and Ju-Ju-Be is perfect for the bag lover in me. Not only do they have great products, but the prints are beautiful! I wish I could afford to buy a bag in every print! My friend who is also a bag lover also has quite a few different JJBs and love them all. She highly recommended them to me.The BFF is my everyday bag and it has been great so far. I cloth diaper and am able to fit 3-5 cloth diapers (I use prefolds or pockets), wipes, a wet bag, a couple changes of clothes, a formula dispenser (can’t BF, so formula feeding baby), a couple burp cloths, and a few other little items in the pockets. I keep bottles in each of the two outside pockets. I like the Mommy pocket, but it isn’t very roomy. I had to get a smaller wallet because my old one was too large. It does have a nice spot for a cell phone, sunglasses, and other little items. If you are like me and have gotten used to carrying a large purse, this doesn’t quite cut it. I’ve had to cut back on what I carry with me. I don’t want to carry a diaper bag and a purse both.I have already gotten compliments on the bag while out and about at a baseball game. As it was being checked for “contraband,” the worker commented that it was a very cool bag. My husband thinks it might be a little too girly for him, but he is willing to carry it anyway.I also own a few other JJB products including the paci-pod, BeLight, PackABe, BePrepared, and a couple others. So far, the BFF is my favorite. The BePrepared is also awesome, but too big for daily use. I use that one for traveling.

Tami Chandler, MN


I love this bag!! I had originally bought the Be Prepared in Early Sunrise. Although I love the pattern, it was just a bit much for me since I do not own any clothes or bags with loud patterns. I returned it for a Be Prepared in Black/Silver. Looked really boring and bland but at least I couldn’t get sick of it. I took it out a few times and quickly realized that it was just too big for me. I have 1 child who is 7 months old. It literally looked like luggage and I was about to head out to the airport. It was so heavy and bulky to carry to the restaurant, hang on the stroller or put next to me in the back seat of the car. I liked the idea of having a 1 roomy bag that would fit everything including food but quite frankly, I felt a little embarrassed to be lugging that thing around especially as I observed other people’s diaper bags on their strollers. Then, I had the brilliant idea of buying a BFF in black/silver and then just hooking the Fuel Cell to the outside of it! Perfect! I hook the Fuel Cell on when I leave the house so that I won’t forget it and also so I just have 1 bag to worry about bringing. Then I unhook it when we get to the car and only carry it into the restaurant. When he is done with his meal, I can just leave the Fuel Cell in the car and not have all this extra stuff to carry around when I go to the mall or something. Genius!! I love the whole Ju Ju Be system. I use some Be Quicks and a Be Mine (as a first aid kit) on the inside, 1 PaciPod on the outside and everything is completely organized. The BFF is so much more attractive, comfortable and portable than the Be Prepared. It also forces you not to carry TOO much. It is just the right size to carry plenty enough. The messenger strap fits perfectly across the stroller bars, I don’t need to buy separate $25 stroller clips! I’m so glad that I finally figured it out! It took a couple of tries, quite a few trips to the baby store and many YouTube videos to finally get it right!

Ora Kilkenny, MN

Perfect Diaper Bag

This is the fifth diaper bag that I have purchased in my quest to find the right one and I think I finally have it right. I have two kids and the size seems just about perfect for most everywhere we’ll go (able to fit a change of clothes, plenty of diapers, drinks, toys, etc.) My plan was to mostly use this with the messenger straps because I thought it looked pretty goofy as a backpack, but now that I have it, I think that I actually will be using it at a backpack from time to time. It’ll be nice to have it out of the way like that. Also, the pattern, Cobalt Blossoms, is so cute!! I’m very happy with this bag and glad that my search is finally over!

Jillian Layton, NJ

still searching for the perfect diaper backpack

positives:Ju Ju be fabric – machine washable, great qualityawesome choice of printsbackpack style offeredcell phone pocketmy beefs:the metal hardware is just too much for me. When sitting the bag on any firm surface, it jingles like crazy and is kinda loud. I realize this is so the straps can come off for those who like to wear the bag as a messenger style, but I really dislike all the jingling.The padding on the backpack strap padding is too short, as in, it does not come down far enough for those who have thicker shoulders or those who choose to fill up the back pocket (with changing pad) to capacity. The buckles hit me right in the armpits, which makes carrying the bag kinda uncomfortable.it sits pretty high on the back (esp if you are trying to get some of the padding on your shoulders) this might not be annoying for you, and its not a deal breaker, however, I like to reach back and pull my kids drink cups out without taking the bag off my shoulders. No can do with this one.. it sits waaaay too high.all in all, its a great bag. a little overpriced in my opinion, but a great bag. I am still searching for the perfect diaper backpack and hoping I will like the Be Right Back 2.0 that just came out.

Tammie Whitehorse, SD

Loved the bag, hated the color

Let me start by saying that I returned this bag. I ordered it originally because it seemed functional and the print was neutral. When I received the bag, I was even more impressed with the functionality it offered. I did a couple of packing runs and it was perfect for my needs. However, the licorice twirl print was not something I could live with. The lining looks light beige in the photo but it is actually gold. I hate the color gold and on this bag it was just way too much. Not my style at all. I would have ordered another BFF bag but there weren’t any prints that I liked enough to shell out that much money for. I ended up getting a Ju Ju Be Be Hip bag in Shadow waltz. Not as functional, but it works and it was WAY cheaper than the BFF.

Catalina Fruitland, NM

Thought I would love it, but I don’t actually use it

I thought I would love this diaper bag when it arrived. I did my research carefully, compared sizes and features and decided this was the one. I never use it: it’s just too bulky and heavy. The straps clang around all over the place. The front pocket is not very functional because if you have the main compartment stuffed full, you can’t squeeze much into the front pocket. To use it at all I have to remove some of the straps, but then I can’t switch midway through an outing how I would like to carry it. I think if the backpack straps were lower profile it would help, right now all three straps (2 backpack and 1 shoulder) clang around and get all tangled up. And it really is too heavy. Often lighter weight bags lack the features that a bag like this has such as an insulated bottle pocket (seriously a must!) I ended up getting aBabyMel Amanda Diaper Bag – Quilted Blackand I love it so much. It’s lightweight, has an insulated bottle pocket, is lower profile, can be worn crossbody and doesn’t scream diaper bag like the BFF does. I can see myself using into toddler years and beyond.But it really is personal preference. For me, this is how the BFF breaks down:PROS:Can be converted to a backpack, which I prefer for hands freeBackpack is comfortable to wearThe fabric wipes cleanIt has multiple pockets for organizationIt has all the bells and whistles you would expect in this price range such as an insulated bottle pocket and key fob and cute little pocketsCONSIt’s just too heavy, bulky and stiffThe three straps are just too much and get all tangled up, I have to sort them all out before I can pick it up. I don’t want to have to concentrate so much on how to pick it up, I want to grab it and go.I don’t like the bright shiny fabric of the interior, it,looks cheapIt really screams diaper bag.The front pocket can’t hold anything if you have the main compartment stuffed.Stuff falls out if I unzip the whole way which I kind of have to do to find anything.It sticks out so,far it’s really awkward to carry messenger style. It really is an akward bagOverall, this is an extremely high quality bag that I am sure is perfect for some moms. For me the bulkiness and heaviness outweighed the good. I really tried to love it, I took it out on shopping trips and once to an amusement park. For me, the BabyMel Amanda was a better choice.

Laurie Kingston, RI

Awesome diaper bag!

It took me a long time to find a good diaper bag. I have read every possible review, bought a couple bags online that I returned etc.This diaper bag is awesome. I love it! There are a lot of pockets and it is big enough, without being too big. I love the "mommy pocket" which holds my keys, cell phone, wallet, tissues etc.I use it as a shoulder bag but you could pick to use it as a backpack if you wish. It is a good quality bag that is strong even though it is not heavy. There are all kind of fun patterns to choose from. Try it and you will love it!

Johnnie Norwood, MN

Love this bag for toddler and baby!

I’m a huge fan of JuJuBe because their bags are so smart! I purchased this bag as an everyday diaper bag for my potty-trained toddler and under 1 year old. I really do enjoy all of the thought that went into creating this bag. Lots of pockets on the edges of the roomy interior help keep things organized. The bottle pockets on the side are great for my toddler sippy cup and a full-sized adult water bottle for me. The handle on the top is great and I use it all of the time. The padded shoulder strap makes it really easy to carry and it never falls off.I LOVE the soft lined camera pocket which perfectly fits my digital camera or cell phone.I get tons of compliments on my bag from strangers and friends who’ve had the chance to look inside!

Rena New England, ND

Right size, right bag

I received this product just yesterday. I love the print and how bright it is on the inside, best of all, it’s very organized and have lots of pockets. The bag does have a little weight on it maybe because of the material. The material is very durable. I like how it has 3 different ways to carry it, i’ve tried carrying it as a backpack (with my child’s stuff in it), it doesn’t feel heavy at all. I also like how it doesn’t look bulky even if i have put my wallet in the mommy pocket (and the mommy pocket is an awesome feature). I can’t say anything negative about the bag (so far since i haven’t really had it for more than a day), i also like how the bottom of the bag has a flat surface on it. overall, i recommend this bag. love it!

Britney Owego, NY

great diaper bag!

Love this diaper bag! I use cloth and have plenty of room. I love the durability and many pockets of organization. The variety of ways to carry is fantastic. I don’t think i will ever not have a back pack style again! I absolutely love this color too. It’s more like a fuschia pink

Gabriela Maxwell, IA

Best diaper bag

I initially bought this when I had 2 kids in diapers (a 6 month old and 2 year old) and I used cloth diapers. I LOVE this bag-there was enough room to pack cloth diapers for 2 kids for an afternoon out.The only thing I would maybe change is the size of the mommy pocket. I have a full sized wallet and with that in there I definitely would not be able to fit my sunglasses in the sunglass holder thats attached to the bag so it makes that pointless. It is extremely durable and very easy to cleanIf you are looking for a back pack type diaper bag to wear all day I would not recommend this. While the backpack is comfortable its only for a short period of time. I’d recommend the Ju Ju Be Be right back bag if you’re looking for something that’ll be worn while walking around for several hours.

Alexis Nanafalia, AL

Best Diaper Bag I Have Found!

This bag, cost way more than I wanted to spend on diaper bag, however after an extensive search for the perfect bag for me and my little one, I think this one is so worth it. In my search, I struggled to find a bag that wasn’t too big or too small, that could be held in multiple ways comfortably, would fit in my baby jogger city mini gt basket, could be machine washed, included a spot for me to keep all my mommy stuff, as well as hold enough stuff for a day trip with baby. This bag has it all! I love the flexibility of being able to change how I hold this bag. I love the quality of the seems and zippers. I love the mommy pocket in the front so I don’t have to fumble around to get to stuff I myself need, and I don’t have to carry a purse and a diaper bag. I love all the pockets, and how the main compartment of the bag opens making it easier to get things in and out and find things. Upon first glance you may think its a bit small, but once you start filling it up, you discover it really can hold everything for an entire day! I got the Marvelous Mums print, and its gorgeous!! I also purchased the Ju Ju Be, Be Quick to use for diapering essentials and keep it in the back changing pad pocket. I wish Ju Ju Be made other organizers to match this print because if they did I would snatch them up too! If you are debating about this bag, check out some of the Youtube reviews on it. To justify the price, I just remind myself that this is something I am going to be using everyday for the next 3 years!

Adele Alva, OK

HUGE capacity, attractive, two ways to wear it- tons of pockets.

I am in love with this diaper bag. First off the material is thick and wipes clean easily. It has some heft to it and doesn’t feel cheap. The straps are fantastic–you can carry it as a backpack or as a messenger bag, and there is an additional hand strap. The straps cannot get tangled or twisted around because the little clips are on a rotating screw so, unlike a bra strap, you can’t accidentally put it upside down.The zipper pulls are also cute- there is a small rhinestone in each one.The front "mommy pocket" is roomy and thoughtful– a space for your sunglasses, notepad, phone, a key fob (a generous length) and several small zippered pockets. On the front of the bag there is another pocket that is lined in fleece for insulation. On each side you have bottle pockets that are insulated although nothing would stay cold in there, in my opinion.The bigger pocket is easily accessible and opens wide due to two zippers. There are several smaller and some larger pockets for organization. I can fit several changes of clothes, diapers, wipes, toys, a book, and even my lunch in the bag. When full, the bag does not get bulky– it is very sleekly designed.I chose this color because I didn’t want something too girly but also didn’t want something that would attract dirt.A very solid purchase. I’m so happy with it.

Elvira Waldron, KS

Easy to use and carry

It’s really a good bag. I like the fact that it’s a backpack, and it actually fits quite an amount of things inside. Great for those "one handed" moments when diaper changing, and washes very easy.

Kristy Pepperell, MA


I love the color, size, and back pack feature. We have the larger JuJuBe but this one is perfect for our quick outings.

Dianne Rapelje, MT

Great diaper bag for two kids

Pros:Can be worn as a backpack or shoulder bagInside is waterproof/easy to wipe downMain compartment has two large pockets, great for different sized diapersMain compartment also has two interior side pockets that work great for bottlesTwo exterior pockets on sides for bottles or mom’s water bottle"Mom pocket" for essentials so bag doubles as a purseEasily fits essentials for two kidsCons:Bag could be lighterColor options are a little too "diaper bag" lookingI have two kids under two. This bag doubles as my purse, I love that I can fit my things in the front "mom pocket." I can carry all the essentials for an infant and toddler plus my things in one bag. The main compartment interior pockets are great for keeping the kids things separate and easy to reach. I use one of the exterior bottle pockets for my water bottle. The bag can hold quite a bit, but it may not work for those who want to carry everything but the kitchen sink in their diaper bag. The bag is well made with quality materials that last and withstand everyday use. While Ju Ju Be may not be able to make the bag any lighter, I wish they would offer more color options that looked more like a purse than a diaper bag.

Ernestine Kanawha Falls, WV

Love Love LOVE!!!

This bag was clearly made with high quality materials. Everything was thought of when making the bag. It can be carried several different ways, depending on how you feel that day. It is wider at the bottom so it stands up on its own, full or not. The pockets are all very functional, I especially love the camera pocket because I can throw my phone in there for easy access. The colors are AMAZING! I just love how it’s brighter on the inside, it really does help when looking for stuff. I love the memory foam changing pad because, lets be honest, most surfaces are very uncomfortable for squirmy babies. I have the Orbit stroller and I use the top handle to hang it from the stroller. I can’t see why it wouldn’t fit on any stroller as it is, the straps can be removes, or changed around for your convenience. I am crazy about this bag and I get a ton of compliments.

Erma Albertson, NY